Talking about periods is no longer seen as controversial. The problem is that most men remain clueless and instead of asking an expert – like a human female – they create their own explanations and myths about periods.

Mission: Normalize periods amongst males.

Solution: Get your bloody facts straight –

a campaign that highlights the problem by using quotes about periods from male Flashback users.

If men don’t get their facts straight we will never be able to normalize periods.

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